Role Overview:

Ctruh is redefining how the world creates, experiences, and interacts with 3D and spatial content. We're looking for a visionary Director of Product Design to lead the design function at one of India's most ambitious spatial computing companies. This is not a role for someone who manages design from a distance — you will shape the design culture, drive the product experience across our AI-powered 3D platform, and get into the craft alongside your team.

You will own design strategy from first principles, working across the full spectrum of our product: from the initial blank canvas of a 3D scene editor to AI-assisted creation workflows, from enterprise dashboards to consumer-facing AR previews. You care deeply about how things feel, not just how they look — and you know that the best design decisions are rooted in user empathy, rigorous research, and iterative validation.

What you will own:

Design Vision & Strategy

●          Define and own the product design vision across all of Ctruh's surfaces — editor, platform, APIs, and consumer touchpoints

●          Translate complex product and business goals into coherent, elegant design strategies that scale

●          Drive a consistent, high-quality design language and evolve Ctruh's design system as the product grows

●          Lead long-term UX strategy for AI-native interaction paradigms — designing for uncertainty, latency, and generative outputs

●          Establish and champion a design culture of rigour, craft, and user advocacy across the company

Team Leadership & People Management

●         Hire, mentor, and grow a team of UX designers, UI designers, and user researchers

●          Create clear growth paths and foster a feedback-rich culture that makes designers better every quarter

●          Conduct regular design reviews, provide high-quality critique, and set the bar for what great looks like

●          Partner with design leads to delegate ownership without losing coherence across the team's output

●         Champion psychological safety and inclusion in design decision-making

Hands-On Design & Craft

●          Lead design for flagship features and complex UX challenges — actively contributing wireframes, prototypes, and spec-ready flows

●          Own the design of core 3D and AI-powered workflows: AI scene generation, asset manipulation, real-time previewing, and spatial editing

●          Produce and review high-fidelity prototypes to validate interaction patterns before engineering investment

●          Maintain and evolve Ctruh's component library and design system in Figma, ensuring adoption across teams

●         Design for accessibility (WCAG 2.1 AA) as a baseline standard, not an afterthought

User Research & Insight

●          Define and drive a mixed-methods user research practice: usability testing, contextual inquiry, surveys, and analytics-led discovery

●         Synthesize qualitative and quantitative signals into clear, actionable design insights

●          Partner with PMs to establish success metrics for design: task completion, error rates, time-on-task, CSAT, and NPS

●          Embed continuous feedback loops from production usage into the design iteration cycle

●          Conduct competitive UX audits across 3D creation tools, AI productivity apps, and enterprise SaaS platforms

Cross-Functional Collaboration & Leadership

●          Partner deeply with Product Management to co-own the product roadmap — design should shape prioritisation, not just execute it

●          Collaborate with Engineering to ensure design feasibility, maintain quality during implementation, and influence frontend architecture decisions

●          Communicate design decisions and tradeoffs clearly to executive stakeholders — with rationale grounded in user data

●          Represent design strategy in investor, partner, and enterprise customer conversations

●          Drive launch readiness from a design perspective: documentation, handoff quality, and post-launch design QA

Tools and Technical Stack:

Design & Prototyping

●          Figma (primary) — components, auto-layout, variants, Dev Mode, and collaborative design workflows

●         Framer, ProtoPie, or Principle for advanced interaction prototyping

●         Adobe Creative Suite (Illustrator, Photoshop) for visual asset creation

●         Spline or equivalent for 3D design exploration and web-ready 3D UI elements

Research & Testing

●         UserTesting, Maze, Hotjar, or FullStory for usability testing and session analytics

●         Dovetail or Notion for research synthesis and insight management

●         Mixpanel, Amplitude, or PostHog for behavioural analytics and funnel analysis

Design Systems & Handoff

●         Figma Tokens or Style Dictionary for design token management

●         Storybook for design-engineering alignment on component behaviour

●         Zeroheight or Notion for design system documentation

Collaboration

●         Linear for project and sprint tracking

●         Slack, Loom, and Notion for async communication and documentation

●          GitHub (read-level comfort) — able to review implementation and file design-related issues

What we are looking for:

Must-Haves

 

●          7+ years of product design experience, including 2+ years in a design leadership or management role

●          A portfolio that demonstrates both exceptional craft and strategic design thinking — at system level and interaction level

●          Proven experience building and scaling design teams — hiring, mentoring, and growing designers at different career stages

●          Deep expertise in UX methodology: end-to-end design process from discovery through delivery and iteration

●          Mastery of Figma and modern design tooling — you are faster and more thorough with tools than most

●          Strong written and verbal communication — you can defend design decisions with clarity and receive critique constructively

●          Experience designing complex, data-rich, or technical products — SaaS platforms, developer tools, or productivity applications

●          Track record of partnering with PMs and engineers at a senior level, influencing roadmap and technical decisions through design

●          Comfort with ambiguity — you know how to make principled design decisions in fast-moving environments with incomplete information

Highly Desirable

●          Experience designing 3D tools, WebGL interfaces, spatial computing products, or AR/VR applications

●          Familiarity with AI-native product design — crafting UX for generative outputs, uncertainty states, and model latency

●          Exposure to real-time or collaborative product experiences (e.g., Figma-like multiplayer, live preview environments)

●         Background in e-commerce, retail tech, or product visualisation at scale

●         Experience contributing to or building open-source design systems

●          Prior startup experience: comfort with zero-to-one design at speed alongside structured scaling

●          Basic front-end literacy (HTML/CSS/JS) — enough to understand implementation constraints and engage meaningfully with engineers

●          Published writing, talks, or portfolio case studies that demonstrate thought leadership in UX or product design

Design Challenges you will Tackle:

●          Designing intuitive UX for 3D scene editing — making spatial manipulation accessible to non-technical users without sacrificing power

●          Building AI-native interaction patterns for generative 3D: prompt inputs, output previews, iteration loops, and error recovery

●          Scaling a design system that works across a 3D web editor, a mobile AR viewer, an enterprise dashboard, and developer-facing APIs

●          Designing for trust in AI-assisted workflows — where the model may produce surprising or imperfect outputs

●          Balancing visual fidelity and real-time performance constraints in WebGL and spatial environments

●          Creating design processes that support a fast-moving engineering team without becoming a bottleneck

●          Establishing UX standards for a category that is still being defined — there are no obvious playbooks for AI-powered 3D creation

Why Join Ctruh

●          Own the entire design function — from team building to design culture to product craft — not just a slice of it

●          Work at the frontier of 3D + AI, one of the most technically exciting intersections in consumer and enterprise software today

●          Your design decisions are experienced by millions of customers and some of India's largest enterprise brands

●          Collaborate directly with a senior team with deep domain expertise in 3D, AI, and spatial computing

●          Access to frontier tools, real user data at scale, and the freedom to evolve how design works at Ctruh

●         Direct collaboration with investors from NVIDIA, Microsoft, and Google

●          A craft-forward culture where great design is celebrated and given the space and resources to be exceptional