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Job-ID Role Industry Function Salary (Lacs) Exp (Yrs) Age City/State Education
453 Product Manager (Monogastric Marketing) Healthcare Marketing 15.00-18.00 3.00-7.00 35 Bangalore Graduation
Company Name:Natural Remedies
Website: http://www.naturalremedy.com/
Required Skills: Project Management,  Brand Strategy Development,  Effective Communication,  Brand Marketing,  Creative and Collaborative
Work Mode : ONSITE
Office Location : BANGALORE HO

Mandatory Criteria (Can't be neglected during screening) :



● Mandatory Qualification - BVSc, MVSc.

● Need candidate from animal healthcare domain (Poultry division) only

● Candidate should have experience in Brand Marketing, branding and campaigns.

● Looking for Poultry division marketing candidate.

● Candidate should be good in making and managing Brand growth and strategy

● Candidate should have experience in Product lead and successful launch of new products.

● Need Local candidates only or candidate should have solid reason for relocation.

Description :

1. Job overview & Skills

 

  • Overview:

Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.
  • Requirement of Educational Qualifications

Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university
  • Requirement of Professional Experience

 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG
  • Requirement of Functional Skills
  • Strategic thinking
  • Project management
  • Creative
  • Analytical skills
  • Presentation skills

 
  • Requirement of Behavioral Skills
  • Self-starter
  • Effective communicator
  • Listening ability
  • Collaborative
  • Easily adapt to change & challenges.

 

 

2. Principal Accountabilities

 

Accountabilities

        Major Activities

    Key Performance Indicators

Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins
  • Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
  • Develop strategic plan for focused efforts to ensure high brand recall. 
  • Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
  • Ensure growth in the contribution margins for the products as per defined targets.
  • Growth & Contribution margin of the assigned brands

Be the product champion and participate in discussion with customers and internal departments to strengthen the demand
  • Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
  • Brand Technical support for customers
  • Develop the training manual and train the sales team members on product and competition.
  • Regular evaluation of brand confidence for the sales team with precise action plan
  • Field visits
  • Training Calendar
  • Brand confidence score 

Continuous brand building activity by planning and execution of brand specific strategies
  • Brand specific Annual Operating Plan
  • Contribute in developing effective marcoms and technical collaterals
  • Digital promotion / Social Media Marketing
  • Represent the brand at various exhibitions, trade shows, various technical forums.
  • To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
  • Publish technical articles and journals.
  • To formulate effective Sales & Marketing Campaigns
  • CVP
  • Campaign effectiveness
  • Project Conversion

 

Support development of new products in the segment and contribute to their success and margin
  • Brand extension strategy as per product life cycle
  • Identify opportunities available for new products through market scanning and customer insights.
  • Work with cross functional team through the stage-gate process for development and launch of new products.
  • Facilitate the pilot launch and field trials.
  • Design the brand plan, pre & post launch surveys
  • Successful launch of new products
  • Brand Performance