Job detail

• Overview:

Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.

• Requirement of Educational Qualifications

Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university

• Requirement of Professional Experience

 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG

• Requirement of Functional Skills

• Strategic thinking
• Project management
• Creative
• Analytical skills
• Presentation skills

• Requirement of Behavioral Skills

• Self-starter
• Effective communicator
• Listening ability
• Collaborative
• Easily adapt to change & challenges.

Accountabilities

        Major Activities

    Key Performance Indicators

Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins

• Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
• Develop strategic plan for focused efforts to ensure high brand recall. 
• Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
• Ensure growth in the contribution margins for the products as per defined targets.

• Growth & Contribution margin of the assigned brands

Be the product champion and participate in discussion with customers and internal departments to strengthen the demand

• Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
• Brand Technical support for customers
• Develop the training manual and train the sales team members on product and competition.
• Regular evaluation of brand confidence for the sales team with precise action plan

• Field visits
• Training Calendar
• Brand confidence score 

Continuous brand building activity by planning and execution of brand specific strategies

• Brand specific Annual Operating Plan
• Contribute in developing effective marcoms and technical collaterals
• Digital promotion / Social Media Marketing
• Represent the brand at various exhibitions, trade shows, various technical forums.
• To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
• Publish technical articles and journals.
• To formulate effective Sales & Marketing Campaigns

• CVP
• Campaign effectiveness
• Project Conversion

Support development of new products in the segment and contribute to their success and margin

• Brand extension strategy as per product life cycle
• Identify opportunities available for new products through market scanning and customer insights.
• Work with cross functional team through the stage-gate process for development and launch of new products.
• Facilitate the pilot launch and field trials.
• Design the brand plan, pre & post launch surveys

• Successful launch of new products
• Brand Performance